Design Challenge at Webcredible
timeframe 1 day individual and group project
Case Study
For the design challenge at Webcredible, they split us into two groups of three to four people. It was a simulated design challenge about The Tate modern museum, looking for inspiration for their design strategy. The client wants big picture ideas but also quick wins to get started with.
Approach
Looking at the clients objectives as a group we were very keen to look closer at boosting digital engagement and use digital to accompany the ‘in-store’ museum offering. We made research objectives based around what we wanted to find out at Tate modern. After creating discussion guides with questions to ask users we went to the museum.
One specific user I found had a few kids with her but she was distracted and always had to deal with her kids. Throughout the Tate Museum there were many kids. The floors were confusing and Tate is expanding and getting bigger.
As a group we came back to Webcredible and looked at the insights we found then individually we created personas and sketched ideas for inspiration for Tate’s digital strategy around our personas.
From my sketches my favourite idea was a wristband to keep track of kids as loads of kids were roaming around the Museum. The wristband would be given on arrival at the Tate Museum to your kids then you could track your kids on the Tate Kids app where you could type in the wristband and be able to track where your kids are on the app. I came up with a few scenarios like ‘I want to track my kids through the Tate App’ and started sketching wireframes of what the app might look like. I managed to get feedback from other people on the design challenge. They said to have a button on the wristband for kids to hit if they get out of reach and to have instructions to find kids, which floor, etc.
Result
At the end of the day I had time to present my idea and below are some low-fidelity sketches of what I created. The next step for this project would be to go and test my prototype at Tate Modern to see how families with kids would react to this app.
